From goal to score: growing the idea to the accomplishment - SGS JSC

SGS Content Creator & Social Media Coordinator

There are more than 7.8 billion people on Earth, and this year, only in the USA, 500 corporations generated $13.8 trillion in revenue. With the extension of globalization and a growing number of customers, human needs have never been as varied and enlarged today. Arising population forces us to confront different issues and create fitting solutions. Therefore, every creative idea, up to date invention or original approach is received on the market as the entrance to better tomorrow, with respect, admiration and desire. It is prosperous to take a chance and move forward in such an environment, whether expanding the existing business or founding the company. However, to wend to the desirable direction, beforehand few questions must be taken under consideration:

  • How much money do I need for my venture?
  • When is the right time to realize my plan?
  • What do I need to turn an idea into a desirable product and service?


When starting a business, the location of the potential company will be determined by the focus of the pursuit. That will also affect the price of the founding and the income in the future. Therefore, the location is a significant factor in starting the company or extending the existing one. Following the before mentioned, the CEE, meaning Central and Eastern Europe, is currently one of the most attractive areas in the world to start a company or spread the network in. A little over a decade ago, there were 13 tech companies with a valuation of more than $1billion in Europe, and by 2019, the number increased by 13 times. A few European countries are especially desirable for investing. For instance, Croatia is ranked on The Global Competitiveness Report (2019) as 64th out of 141 countries, with an immensely favourable tax regime for foreigners. To open a business in Croatia or somewhere else will be a minimum cost of starting depending on the location of the company, administrational requirements, working equipment and workforce, and the size of the project that will be established. Hence, savings are a necessity to have a ground for business development. However, other sources are ordinarily used for raising capital, most commonly debt capital and equity capital.

In the time of COVID-19, investment in new business could seem an unstable decision. However, it is not uncommon for specific industries to grow their businesses by the rising demand. Despite COVID-19, the timing for investment could never be better, says numbers that show how deal activity in the first half of 2020 fell just 6% compared with the same period of 2019. Nevertheless, this period introduced different working methods and habits and conducted the companies to create specified documents, customized with the fact that, most of the time, they are presented, shared and signed online, with the lack of personal touch. Therefore, the essential factors which are usually seen in the physical interaction between parties need to be transferred in some other virtual forms.

One of the most critical documents representing the company is the pitch deck.

However, as David Rogier, founder and CEO of online streaming platform MasterClass, said: “You can’t just have a deck and walk through it. It is going to fall flat. Talking over Zoom for an hour with slides is the definition of boredom. Admit that this is awkward and say, ‘Hey, look, I haven’t mastered the craft of pitching over Zoom. It will be boring if I’m just talking for the full hour.'” In the online presenting, it is essential to introduce the listener to the critical material and establish contact with the interlocutor by proposing ideas, discussing the potential outcomes, sharing experiences, etc. To be prudent, a few steps must be done before the presentation.

For future investors, it is essential to know some ground information about the company: what makes the presented company stand out on the market, the potential risk and planned future growth, and the proper legal structure. To point out the advantages of the investment in the company, a few facts and figures can be crucial, such as revenue projections in the growth model, description and functionality of each of the offices, listed strategic partners and locational reach of the operations. Of course, developing a strategy and growing a business initially requires having a vision and thinking long-termOnly with a reliable and solid plan the idea can be spread, ingrained, achieved and most importantly, further developed.

That is the reason why we are here! Our company started its journey not long before the pandemic but established the confident basis for work and growth. Confronted with day to day changes, we adjusted to the situation with various methods and kept our focus on one place – how to be(come) – be here and great and become even better. Thanks to our creative and ambitious team, we are proud to say that we have entered a new development stage, which allows us to reach even more targets. If you are interested in becoming a part of our team and progressing with us, visit our one-pager for details, and contact us to hear more!


REMARK: text with the bibliography is uploaded to the Info Boxes