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GTM STRATEGY

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Implementation of the SGS partner channel network by country/region

 

2022 

Development of the channel program Q3
Launch at Q4

DACH

UK/IRELAND

SCANDINAVIA

2023 

EUROPE

GCC

CONSULTING NETWORK

2024 

CEE

AMERICAS

ASIA/PACIFIC

GLOBAL

MARKET POTENTIAL

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Total Addressable Market [TAM]                                                                                                                                                                                                    € billion
LATAM 62,40
USA 157,00
ASIA 189,20
CENTRAL EUROPE & GCC 221,41
Total 630

TAM Global Potential

Total 630€ billion

  • CE & GCC 221,41€ billion
  • ASIA 189,20€ billion
  • USA 157,00€ billion
  • LATAM 62,40€ billion

SAM Europe Potential

Total 114,21€ billion

  • DE 33,02€ billion
  • AT 5,19€ billion
  • CH 5,99€ billion
  • UK 23,40€ billion
  • BENELUX 12,36€ billion
  • SCAND 11,23€ billion
  • FR 23,02€ billion

Servicable Available Market [SAM]
DE 33,02
AT 5,19
CH 5,99
UK 23,40
BENELUX 12,36
SCAND 11,23
FR 23,02
Total 114,21

Investments in technologies supporting Future of Work initiatives will exceed $1 trillion worldwide by 2024 with a robust 17% CAGR over the five-year forecast period.

MARKETING PLAN

SALES PROGRAM

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sgs

2022 Q1-Q2

Account management

Inside sales

Telemarketing

2022 Q3-Q4

Email marketing
– Potential: 27.000 contacts 

Lead generation tools: LinkedIn, Sales, Navigator, Octopus, Apollo.io

2023 

Email marketing
– Potential: 27.000 contacts  

Lead generation tools: LinkedIn, Sales, Navigator, Octopus, Apollo.io

DIGITAL MARKETING PROGRAM

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2022 Q1-Q3 

Website enhancement
 Social media publishing

– Blog
– Video

2022 Q4

Newsletter campaigns

2023

Digital marketing campaigns

– Display marketing
– PPC marketing

sgs

CHANNEL PROGRAM

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sgs

2022 Q1-Q2

Resellers program

SGS Academy by delivering

– Solutions for verticals
– Training
– Support
– Tools like configurators

2022 Q3-Q4

 Channel conflict solutions

– VAR program by service expertise

 VAR

2023 

 Companies consulting

 Marketing support

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