GO TO MARKET - SGS JSC

GO TO MARKET

GTM STRATEGY

______

Implementation of the SGS partner channel network by country/region

 

2021

Development of the channel program Q2
Launch at Q3

DACH

UK/IRELAND

SCANDINAVIA

2022

EUROPE

GCC

CONSULTING NETWORK

2023

CEE

AMERICAS

ASIA/PACIFIC

GLOBAL

MARKET POTENTIAL                Pre-Corona

 

______

Market analysis – 5-year prediction – Q4 2018 

Total Addressable Market [TAM] Potential

TAM DaaS Global Potential € billion
LATAM 31
USA 78
ASIA 94
CENTRAL EUROPE & GCC 110
Total 313

TAM Global Potential

Total 313€ billion

  • CE & GCC 110€ billion
  • ASIA 94€ billion
  • USA 78€ billion
  • LATAM 31€ billion

SAM Europe Potential

Total 24.2€ billion

  • DE 7.00€ billion
  • AT 1.1€ billion
  • CH 1.27€ billion
  • UK 4.96€ billion
  • BENELUX 2.62€ billion
  • SCAND 2.38€ billion
  • FR 4.88€ billion

Servicable Available Market [SAM] Potential

SAM DaaS Europe € billion
DE 7.00
AT 1.10
CH 1.27
UK 4.96
BENELUX 2.62
SCAND 2.38
FR 4.88
Total 24.21

Serviceable Obtainable Market [SOM] Potential

SOM DaaS Europe € million
2021-2023 242.100.000
1%
2024-2028 331.677.000
1,37%

SOM Europe Potential

  • 2021-2023 242.100.000€
  • 2024-2028 331.677.000€

Predictions for Post-Corona are 25x bigger

MARKETING PLAN

SALES PROGRAM

______

sgs

2021 Q1-Q2

Account management

Inside sales

Telemarketing

2021 Q3-Q4

Email marketing
– Potential: 27.000 contacts 

Lead generations
– Potential: LinkedIn Navigator, Octopus, Apollo

2022

Email marketing
– Potential: 27.000 contacts  

Lead generations
– Potential: LinkedIn Navigator, Octopus, Apollo

DIGITAL MARKETING PROGRAM

______

2021 Q1-Q2

Website enhancement
Social media publishing

– Blog
– Video

2021 Q3

Newsletter campaigns

2021 Q4

Digital marketing campaigns

– Display marketing
– PPC marketing

sgs

CHANNEL PROGRAM

______

sgs

2021 Q1-Q2

Resellers program

SGS Academy by delivering

– Solutions for verticals
– Training
– Support
– Tools like configurators

2021 Q3-Q4

 Channel conflict solutions

– VAR program by service expertees

 VAR

2022

 Companies consulting

 Marketing support

SOURCES
______

  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
  • sgs
 

CONTACT US FOR MORE INFORMATION,

LET'S WORK TOGETHER!



 


    GDPR Consent
    By submitting this form, you agree that we may use this information in accordance with our Data protection policy.



    SCALABLE GLOBAL SOLUTIONS JSC


    Ulica grada Vukovara 284
    Zagreb, HR-10000, Croatia
    +385 1 353 5930
    +49 151 7262 4766
    business@s-gsg.com

    OPEN: Monday – Friday: 8am – 5pm, CEST