Role Description

Our client is a growing European technology company specializing in B2B SaaS and MarTech solutions, with approximately 450 employees across several European countries.

The company provides a portfolio of digital marketing and customer engagement solutions serving both SME and enterprise customers.

As part of its continued expansion in Germany, the company is transforming its sales organization from a product-focused structure into a more customer-oriented, multi-product sales model.

To support this next stage of growth, we are looking for an experienced Head of Sales, who will play a key role in building, structuring, and scaling the sales organization for the German market.

Key Responsibilities

- Build, recruit, develop, and lead the German sales organization.

- Lead, coach, and motivate the sales team to achieve commercial objectives.

- Develop and implement scalable sales processes, structures, and reporting standards.

- Support the transition from a product-focused sales approach to a customer-oriented, multi-product sales model.

- Establish effective forecasting, pipeline management, performance tracking, and revenue reporting.

- Contribute to the implementation of standardized CRM and sales processes.

- Develop a scalable sales structure capable of supporting long-term business growth.

- Identify new market opportunities and contribute to the go-to-market strategy.

- Drive achievement of revenue, pipeline, and new-customer acquisition targets.

- Work closely with senior management, Account Management leadership, and international stakeholders.

- Contribute to the development of a consistent commission and incentive structure for the German sales organization.

- Participate in the recruitment and development of the future sales team.

Ideal Candidate Profile

We are looking for a commercially driven sales leader who enjoys building structures, developing teams, and working in a growing international environment.

- At least 5 years of experience in a comparable sales leadership role.

- Proven experience building, leading, and developing sales teams.

- Experience managing approximately 5-10 direct reports is highly desirable.

- Demonstrated success in scaling sales teams, processes, and commercial performance.

- Experience within B2B SaaS, technology, MarTech, or a comparable environment is strongly preferred.

- Strong understanding of sales forecasting, pipeline management, KPIs, and revenue performance.

- Experience working in a dynamic or high-growth organization is an advantage.

- Strong leadership, communication, stakeholder-management, and negotiation skills.

- Strong understanding of the German market; broader DACH-market experience is an advantage.

- Comfortable working in a hybrid environment from either Berlin or Chemnitz.

- Fluent/professional German and fluent English.

Note: The requirements should not be considered an absolute checklist. Strong candidates whose experience differs slightly from the preferred profile may still be considered based on their leadership capabilities, commercial mindset, and overall suitability for the role.

What its Offer

- Hybrid working model: 2 days per week in the office and 3 days remote.

- 30 working days of annual leave.

- EUR 100 monthly flexible benefits budget.

- EUR 1,000 annual personal and professional development budget.

- Employer contribution toward a company pension scheme.

- Employee Assistance Program.

- Choice of working equipment and operating system.

- Up to 30 days of workation per year, subject to company conditions.

- One additional paid day per year for social engagement.

- Modern office environment with snacks and drinks.

- Regular team events.

- Opportunities to connect and collaborate with colleagues across European offices.

Recruitment Process

Following the initial SGS screening and candidate assessment, selected candidates will proceed through the client recruitment process:

1. Introductory Interview - 30-minute video call with the Senior HR Manager.
2. Management Interview - 60-minute video interview with the Chief Revenue Officer.
3. Practical Assignment - Completion of a Head of Sales business case.
4. Management Interview - 60-minute video interview with the General Manager Germany.
5. Final On-site Interview - Approximately 120-minute in-person meeting with members of the German team and Sales organization.

Hiring Priority

This is a high-priority strategic hire, with the preferred candidate expected to join as soon as reasonably possible. The new Head of Sales will have a significant role in shaping the future sales organization and supporting the recruitment and development of the German sales team.