Pay-Per-Click MARKETING

Pick your budget, keywords, demographics, and geography, and watch qualified traffic flow to your website. We help you optimize your campaign and make it profitable.

Facebook

Instagram

LinkedIn

Youtube

 

Display Advertising

Build compelling display campaigns, which generate brand awareness and qualified traffic. Combining creative design and copywriting with strategic placement, design Ads that perform. Be in the display when your customer searches for you.

Google AdWords

Google Ads

 

Search Engine Friendly (SEF)

SEO web design is a way of designing and developing websites to make them search-engine friendly. Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database.

Search Engine Optimization (SEO)

The content has major importance. The first element in creating good SEO is content quality. Get your content right, and you will create a solid foundation to support all of your SEO efforts. For you, we will design a content strategy to progressively enhance your on-site SEO, improve your ranking & put your content in front of your audience. Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords.

SMO – SOCIAL MEDIA OPTIMISATION

1. Use Existent Influences

This is where you should consider taking help from some industry influencers and asking them to help you optimize your social profiles. Choose niche-specific influencers and bloggers to get reviews and mentions and ensure that your brand voice is heard.

2. Posting Schedule

Posting timings have a significant effect on the engagement of the posts. However, the optimal time is different for different groups of audiences. The best time is highly dependent on the audience.

• Facebook: 3-10 posts per week
• Twitter: 5+ posts per day
• LinkedIn: 2-5 posts per week
• Pinterest: 5-10 posts per day

3. Social Media Analytics

Tracking your Social Media Optimization is essential, as it explains how well your strategy is working out.

Aside from tracking the traffic, you need to keep an eye on the social media metrics. This would show you the engagement on all posts.

All social media platforms have different metrics to track engagement, such as likes, shares, retweets, comments, etc.

4. Headlines

When you post on social media networks, you are not just putting up a random post. A lot goes behind a viral tweet or a highly shared Facebook post. You need an optimal design with a catchy headline and an engaging crisp caption.

Your headlines should be stunning enough to capture attention almost instantly. Make sure that you use a variety of headlines so that it does not get boring or repetitive. Use a fresh one for each post, or set a few that you recycle at all times.

5. Relevant Hashtags

Hashtags are as crucial as the content itself, especially when it comes to social media optimization techniques. No matter what the platform is, including Facebook, Instagram, Twitter, and others, all have hashtag integrations in some form or the other.

Hashtags honestly make the content so much better and increase visibility. They make the content easy to track and categorize. And let’s face it, they are quite fun to use.

6. Engaging Visuals And Text

You need to make sure that your audience will react positively to the content. Use highly engaging content, such as memes, tutorials, videos, infographics, and other such things. Ensuring that your content is visually appealing will provide one of the best social media optimation techniques. Here are a few techniques that will make a difference:

• Include user-generated content to portray your work and get free content, which can be shared within the page.
• Use hashtags to increase engagement, but make sure you don’t overuse them and clutter your posts.
• Create live streams for the highest levels of engagement.

Newsletters & Email Marketing

Newsletters and Email marketing give you direct access to your audience’s inbox, allowing you to share engaging content, promote sales and drive traffic to your website.

Newsletter template design:

Create your professionally designed newsletter templates to let you provide your customers with exciting news and important updates about your company. Customize content, images, logos and more.

 

Newsletter sending platforms:

• Personalized newsletter programs
• HubSpot integration
• Mailchimp integration
• Other platforms integration

 

Email is the marketing tool that provides you with the ability to create a fluid, interconnected and undisrupted buyer’s journey. Email marketing allows you to build relationships with leads, customers and past customers. It’s your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email can become one of your most impactful marketing channels.

Marketing Analytics

Marketing analytics, Internet (or Web) marketing analytics, in particular, allow you to monitor campaigns and their respective outcomes, enabling you to spend money as effectively as possible.

In search marketing, in particular, one of the most powerful marketing performance metrics comes in the form of keywords. Keywords tell you exactly what is on the mind of your current and potential customers. In fact, the most valuable long-term benefit of engaging in paid and natural search marketing isn’t incremental traffic to your website, it’s the keyword data contained within each click that can be utilized to inform and optimize other business processes.

• Product Design: Keywords can reveal exactly what features or solutions your customers are looking for.
• Customer Surveys: By examining keyword frequency data you can infer the relative priorities of competing interests.
• Industry Trends: By monitoring the relative change in keyword frequencies you can identify and predict trends in customer behaviour.
• Customer Support: Understand where customers are struggling the most and how support resources should be deployed.

Key points

The Web is clearly the only game in town. The quickest and easiest way to reach out to this huge market is through paid search marketing, for example, advertising on Google AdWords or through other search engines.

Five Online Marketing Tips:

• Start with Keyword Research: A stagnant keyword list is dangerous as it neglects trends and information on new products or developments.
• Set up some Paid Search Marketing Campaigns: Group keywords in relevant groups and write appropriate ad text to help improve your Quality Score, which will lower your bid and improve ad position.
• Analyze the Results: Displaying your keywords in ad text prove to the searcher and to Google that your ad is relevant to their search.
• Implement Natural Search: Google estimates that 80% of searchers click on an organic result over a paid advertisement. Incorporate your best-performing keywords into your website and continue to generate relevant content.
• Repeat Ad Nauseum: Negative keywords are great because they prevent unnecessary clicks and spend, ensuring your advertisement displays only for applicable searches.

SMM – SOCIAL MEDIA MARKETING

1. Strategy

The lack of strategy is one of the top reasons brands might fall behind in the social media world.

When you have a strategy on paper, you will stand out and make necessary improvements.

2. Keyword Segmentation

Out of all the things you require for SEO, keyword research is one of the most important ones. Keyword research is all about finding the words and phrases that will help you rank on search engines. When you know what your target market is searching for, you can create content based on those results.

3. Profile Optimization

Creating a profile might seem like a pretty easy task, but it is one of the most common areas where businesses fall short on their social media optimization strategy.

Consider as if your company’s page is the central pillar of your strategy.

• Profile picture
• Username
• Bio

As soon as you have a social media optimization strategy in place, dedicate a chunk of your time to set up profiles.

4. Content Optimization

You cant succeed in social media marketing if you have subpar content on your website. There are two main types of content that you put on social media:

• Original content that your team produces
• Curated content that you take from other resources. In an ideal social media optimization world, you need a mix of the two.

5. Social Media Marketing

Digital demographics are broadening and your audience is spending more and more time online. Social Media Marketing finds them where they are and speaks to them in their language.

Create your needed content (written, or video) and publish it on your social media blog posts and/or video channels.

• Facebook
• LinkedIn
• Twitter
• Instagram
• Youtube
• Vimeo
• Xing
• Glassdoor
• …

CREATIVE SERVICE

Website Design

Web Design acquires User Experience design in the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. You have 5 seconds to keep a new visitor on your website. Make sure your visitors not only stay longer but also turn into customers.

Website Redesign

Use strategy to redesign your website. It is not just an appearance change. Combine new technology that allows new opportunities such as increasing conversion rates, diminishing maintenance costs, with online marketing possibilities and other digital inventions.

Branding and Logo design

In the beginning, there was light. A light brought color, character, emotion, consistency, value proposition, tone of voice and uniqueness. You will bring content and the concept furthermore mixed it all together with a pinch of creativity. What came out will be a beautiful and functional brand.

Video Production

Use engaging videos to communicate your business messages to your web clients, consumers and visitors.

WEBSITE DEVELOPMENT

Content Management Systems (CMS)

The robust and scalable CMS solution customizes to your needs.
The system works with the latest HTML5, CSS3, PHP, JavaScript technologies that fulfil high-quality requirements.

E-Commerce Solutions

Using Magento, WooCommerce, etc. as selling platforms, you convert visitors into customers and help make your eCommerce Website your most effective selling tool.

Learning Management System (LMS)

A learning management system (LMS) allows the administration, documentation, tracking, reporting and delivery of electronic educational technology (called E-Learning) education courses or training programs.

Community/Membership Websites

You create effective community membership websites for societies and other organizations in order to promote the organization’s services, advertise and market the benefits of membership, offer online training programs, create a membership community through forums and social media and tempt new members to build membership by login/logout options.

PRODUCT MANAGEMENT

1. Setting strategy

At the highest level, you are responsible for setting your product’s vision and strategic direction. You need to be able to clearly articulate the business case of a given initiative or feature so your team firstly understands why you are building it.

2. Defining releases

As a product manager, you translate product strategy into planned work — defining what you will build and when you will launch it. This holds true no matter which development methodology your engineering team uses.

3. Evaluating ideas

Every organization wants better ideas for a successful product. Product managers are responsible for crowdsourcing, developing, and curating ideas that will deliver value to customers. You own the organization’s idea management process and determine which ideas should be promoted to your backlog in order to propel the product strategy forward.

4. Prioritizing features

As a product manager, you prioritize features by ranking them against the strategic goals and initiatives. You have to make difficult trade-off decisions based on the value a new feature will deliver to your customers and the business.

5. Building and sharing strategic roadmaps

Creating and updating your product roadmap is one of the most powerful communication tools you have as a product manager. A product roadmap visualizes how your product will achieve your business objectives and helps keep work on track.

6. Analyzing and reporting on progress

Great product managers are laser-focused on results — for customers and for the business as a whole. You need a complete view of progress towards goals to understand how your product is performing.

PUBLIC RELATIONS

1. Corporate Communications. How your business communicates with other businesses, both internally and externally, creates its voice. A corporate communications strategy is the backbone of your overall public relations strategy. It uses your brand’s voice to express important messages in a way that your audience will understand.

2. Media Relations. Media relations is the relationship an organization has with the press. In order to be successful, you must build a relationship with the correct contact person for each relevant news outlet to ensure that your business is portrayed well in the media. Whenever something newsworthy happens at your organization, you can send press releases to these contacts.

3. Community Relations. Your business is a member of your community. Community relations establishes your business’ presence and the perceptions of others. There are many ways your business can get involved in the community.

4. Crisis Management. How you face a crisis or other unexpected situation can make or break your business. Having a crisis management plan in place allows your business to operate as normally as possible through a crisis and preserve your image. Even if your situation can’t be prevented, the very least you can do is be prepared.

5. Events Management. Your business’ events are a valuable marketing tool, especially with young people who place a high value on experiences. Having an events management strategy can keep all of the details of your event organized so it runs as smoothly as possible.

5 signs you may need a fractional CMO

1. Your company isn’t ready for a full-time marketing executive

Maybe you’re a startup or a small established business in need of marketing leadership, but there’s not enough work or budget to justify a full-time hire. A fractional CMO offers an affordable entry point for early-stage companies.

2. Your company’s been around a long time, but no one is leading marketing

Your company brand and success may have been built long before the days of complex marketing channels and automation. But, as these companies prepare for the future, marketing transformation is needed to gain contemporary strategies, tools and tactics.

3. The sales team is creating their own marketing materials

Your sales team may be great. But if they’re creating their own presentations, sell sheets and PDFs, it’s likely that your marketing, brand and message is weak and fragmented.

4. You lack marketing insights that inform executive decisions

It’s an easy trap to fall into. Someone says you need a new website, so you get one. And you chase the promise of pay-per-click ads. And you hire a junior resource to manage your social media. And you sponsor events and buy branded swag. Eventually, you feel like marketing is a big sucking sound in your budget and for what?

A fractional CMO will help you build the reporting you need to make informed business decisions that drive revenue and growth.

5. You need an interim leader or advisor

Maybe you need a marketing executive to quickly step into a vacated position while you conduct a talent search for the perfect candidate. Some companies want an external player to audit an existing marketing team and advise on new directions. A fractional CMO provides quick relief for marketing needs and pain points.